OUGD603 - Brief 01 - Art Platform - Brief Outline

Design a platform aimed at young creatives that makes finding art and events when visiting new cities easier and more accessible. Make it aesthetically pleasing and easy to navigate, eliminating any unnecessary information. 

The Problem

Often when looking for something creative to do like visit an exhibition, attend a design talk, go to a gallery or attend a workshop, creatives and those interested in the arts are faced with the arduous task of trawling through various websites, design blogs and magazines to find something to do that they're interested in. However, this method still means a number of events slip under the radar, as without visiting the right sites it's impossible to see everything that's going on in a particular city or on a particular date at once.

This can be particularly frustrating as every city across the world is teaming with creative events and unless you're completely in the know, the chances of missing something you would be interested in are highly likely. All the information can be found online in some form, but often it is scattered around a number of different websites and wouldn't be found unless you knew what you were specifically looking for or happened across it or heard it via word of mouth/saw it on instagram. 

There are some apps that have attempted this such as Google's Art and Culture App. However, it contains a lot of cluttered information and doesn't use an aesthetic that would be appealing to designers. 

Brief

Create a stylish and user-friendly app/website/ platform which allows creatives to search and find every single art gallery, exhibition, and guest speaker within their chosen radius. Search by artist/designers name, location or dates to find every gallery/exhibition or talk from that person in one easy platform. This world-wide platform would make accessing art easier for everyone, encouraging both professional creatives and members of the public to embrace the art world and be inspired, ensuring no-one will ever miss an event they're interested in ever again. 

Deliverables

Collateral: Website, App, promotional materials eg. poster

Branding: Colour scheme, logo, typeface, name
Animation: How the app/website responds/moves

Inspiration 

Before undertaking this brief you should identify the following:

• The client
• The problem
• The target audience
• The overarching aim of the project (what are you trying to achieve)

The role of the communications: Deliver a world-class digital experience that engages the audience, how can you maximise the potential of digital devices?

Considerations: Must be global — Digital formats are viewed on a global scale, this must inform your approach and design decisions.

Use mixed media — A combination of image, audio and video should be used to communicate your message

Background / Considerations

In identifying and developing your outcome the production decisions should inform, direct and enhance your overall design treatment. You should consider the following:

Mandatory Requirements

Show a good understanding of design for screen through documented and ongoing design and development.

Your content should demonstrate an understanding of design for screen, which includes but is not restricted to layouts, usability, and design for your audience.

Your finished product should show an understanding of the role of a graphic designer in screen-based delivery, as well as demonstrating industry standard requirements.

Deliverables

• Blog
• Detailed wireframes/prototypes and mockups
• Where possible working/animated/navigable prototypes
• Design boards and blog posts, which articulate a thorough and informed approach to the brief. These must include; clearly written/interpreted brief, research, idea generation, development, and production.

Inspiration