Myself and Megan Brainstormed a range of ideas this week considering elements we could include in our campaign and different routes we could explore.
This included:
- Link ROH Ballet with a charity - bringing awareness to both the ballet and an issue that could be linked with it. Link Charity to the age range we're targeting (20-30 year olds) such as mental health charity, LGBT charity etc.
- Auction of tickets to raise money to give to charity
- Link ROH to Northern Ballet - Interview dancers and teachers at the Northern Ballet in Leeds. Ask their opinions of ballet.
- Relate campaign to the Price of a Ballet Ticket - Create Offers to make it more affordable eg. student discount or 2 for 1.
- Create a reward system. Go to the ballet twice, get 3rd for free.
- Organise ballet flash mob.
- Create hashtag and go around taking pictures of people in ballet poses with hastag and frame.
- Create designs on banisters for people to do ballet poses on.
- Big poster series - bright, eye-catching, modern, young
- Ballet as an art form
- Snapchat filter for the ballet
- App making going to the ballet easier
Charities we looked into linking the brief with included:
http://newlifecharity.co.uk/
https://youngminds.org.uk/
Young minds is a charity where they do a lot of creative stuff and it will link in with escapism make Ballet more open and it hits the right age range and mental health is a big issue with our age group.
To Do For Next Week:
Think of some comparisons/Content for poster
Fluent/consistent across everything:
Facebook banners / Logo in same colours
Think of colour schemes
Mood Board of colour schemes
Think of slogans / Content
- Facebook banner
- Physical Poster
- Building banner
- Instagram advert
- App for interacting with poster or bus stop advert?
- Snapchat advert/filter?
- Some infographics?
people feel like you're not being judged for being younger
Make it less intimidating
Think of common misconceptions
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