After reading the Essay by Armand Mevis: 'Every Book Starts with a New Idea', I jotted down some key quotes that will influence the way in which I design and prepare my own publication for production.
'Mistakes are inherent to the job of making books'. - You must learn from trial and error, make sure you book multiple print slots and allow time for things to go wrong. Some successful elements happen by accident. Must experiment.
'All books start with a question...you have to find out what that question is' - The clearer the question the easier it will be to design a book with a solution, making it appeal more to a particular target audience. All books are published because there is an opportunity for them and a gap in the market. If you can word that as a question it will inform the target audience and purpose of the book.
'You need to be open, to know how to reinvent and to rethink what a book can be.' - Listen to the advice of your peers and take opinions on board. It will make the book much more appealing to a wider target audience. You have the content but you need to reconsider the concept and have multiple directions.
'understanding what the book is about it essential.' - Don't lose sight of the purpose of the book, it will make the content confusing and its purpose will be irrelevant.
'Sometimes there is too much design and not enough content and vise versa. You need to find the right balance.' - You don't want to overpower the book with overly complicated design.
'If you are able to link the content to your concept and the concept to a form, you have succeeded.'
Extra Points: Have confidence in your own design. Don't try to be someone you're not. Explore your own ideas.
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