Thursday, October 13, 2016

OUGD504 - Studio Brief 01 - Grid

'A grid is the foundation upon which a design is constructed. It allows the designer to effectively organise various elements on a page. In essence it is the skeletal structure of a piece of work.

A designer can choose from several different grid types to create a project. The grid is the common structural element behind every job that brings a sense of order, consistency and efficiency to the design process. Various grids serve different purposes. Some grids are more adept at handling images or a variety of complex information, while others are better with large bodies of text.' - Grids Ambrose / Harris

Symmetrical Grid

A symmetrical grid has the facing pages mirroring each other. The grid shares the same sized inner and outer margin to create a sense of balance and harmony which results in an attractive and coherent appearance. 

This classic layout, pioneered by German typographer Jan Tschichold (1902-1974), is based on a page size with proportions of 2:3. 

Symmetrical grids aim to organise information and provide a sense of balance across a double-page spread. The structure of the recto page is reflected on the verso page in terms of column placement and widths. 

This publication will experiment with a variety of proportions to create a dynamic between the different elements within the design, by changing the size of my pictures on the different pages. 

After considering both a modular grid and a compound grid for the publication, a compound grid seemed more appropriate as it combined many of the ideas and concepts behind a symmetrical grid, asymmetrical grid and modules together. 

This creates a practical and versatile template, allowing a higher degree of flexibility while maintaining the ability to produce consistent designs. 

The design also incorporates elements of the horizontal movement, which is used to lead the eye across the spread or page. This is achieved by dividing the grid into sections and placing blocks that are bigger on the horizontal plane. 






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