1) USE A GRID It creates a structured page, which leads to the aesthetic layout of the piece working well.
Why are they used?
- Creates Consistency
- Creates Structure
Why are they important?
- They can create a consistent layout in a publication allowing reader to draw parallels with other parts of the publication
Drawbacks?
- Doesn't allow you to have a free flowing / impacting layout if you want to create tension/drama.
Usage?
- Print Media / Editorial Designs
2) USE THE CORECT ALIGNMENT Flush left is the most appropriate as we read from left to right and there are no rivers created. Justified can be used; however, only if the text has been typeset correctly to ensure that there are no rivers.
Why is it important?
- Creates unity and consistency between pictures/ blocks of text
- Links different elements of a page together
- Allows text to flow
- increases readability
Drawbacks?
- Centre alignment can reduce readability and make everything look like a menu.
Usage
- Print media / Editorial Design
03) USE WHITE SPACE
What is it used for?
- Breaks up a page
- Allows Text to Breathe
- Reduces Overcrowding
- Helpful for complicated publications to break up information
- Creates Drama / Emphasises points of interest
- Can be used subtly or for impact
- Amount needed depends on context
Drawbacks?
- Can be overused
TYPOGRAPHY RULES
1) Keep Line Lengths Short - A 66-character line (counting both letters and spaces) is widely regarded as ideal and anything from 45 to 75 characters is satisfactory.
2) Have a consistent set of fonts- 2-3 fonts maximum.
3) Never over-stretch type
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