OUGD504 - Design Production - Overall Brief for Print Production

The aims of this module are:
To develop a practical and conceptual understanding of the design processes involved in the production of work for print and screen based distribution.

To develop higher-level skills in the visual investigation, communication and resolution of ideas in response to identified design problems.

To introduce and develop a higher level technical understanding and application of design principles/skills including type and layout for print and screen based media

To explore and apply individual approaches to the use of primary and secondary research methods in the development of an informed understanding of the content, audience an context of design practices

To develop and apply higher level skills in recording, presenting and evaluating work through the selection of appropriate media and methods of communication.


Brief 01: Design for Print


Produce a body of work that demonstrates your knowledge, skills and understanding of the practical, professional and conceptual facets of designing for print media through the completion of a number of set briefs.

You will be given a series of assignment briefs that will give you the opportunity to explore different aspects of designing for print. Lectures, seminars and studio workshops will introduce the process and production methods involved in designing for industrial print. Study tasks and resource-based workshops will help you to explore context, format and technical aspects of design for print as well as encourage you to develop an individual awareness of the broader implications of print based production.

The work that you produce will need to demonstrate an understanding of the following:

• Practical and theoretical concepts, skills, technologies and practices concerning print and web based design
• Approaches to colour management in the production of print solutions (I colour, 2 colour and CMYK).
• The use of appropriate software, technologies and processes used in print production.
• Design practices appropriate to the use of print technologies and processes.
• Methods of developing, defining and investigating self-directed concepts in response to set problems.
• Primary and secondary methods of research and their use in gathering appropriate source material.
• Methods of critical analysis evaluation and reflection when organising and communicating your response to source material.