Sunday, January 15, 2017

OUGD503 - Responsive - YCN Bear - Artistic Styles


Bear's current style is very bright, bold and colourful as it is aimed at children. Their website heavily features a collage / 'paper cut out' style which I really like as it is not as flat as most vector imagery creating a 3D feel with a sense of childlike play. 

The brief specifies that the style of the fact cards does not have to replicate the style used on the website, giving me creative freedom to explore a range of different techniques however I do like the organic and playful nature of this cut out style so am keen to explore that further introducing some more elements of texture. 

Alongside this I would like to explore some mixed media examples such as screen print and lino cutting as well as painting, drawing and collage. 

Here are some examples of artists work that feature the interesting and unique styles I want to explore in this brief. 

Anna Kovecses

I'm really drawn to these choppy cut out collage-style prints by Anna Kovecses and think they would make a really clean, wholesome and engaging set of trading cards for a young target audience. The bold simplistic shapes and lines lend themselves to being incorporated with bright colours and grainy textures and would be an interesting style to experiment with and explore. 






Dawid Ryski

I'm a big fan of Dawid Ryski's work, particularly the book 'Alphabetics' due to the limited colour palette with every illustrative adhering to the same few colours. Each illustration looks very vectorised by their flatness but yet retain a wholesome quality to them which I would suit the aesthetic and personality of the bear brand. 


Natalya Balnova

The illustrations and prints by Natalya Balnova are another favourite of mine due to their experimental, bold inky style. Again they are very wholesome yet full of energy and life and would be another fun style of illustration to explore for the series, lending themselves to being incorporated with a range of bright and vivid colours. 





Natasha Durley 

Another illustrator I discovered through my research was Natasha Durley. I emailed her to find out the methods she used when creating her illustrations as they are packed with lots of bright and intricate organic looking patterns. She said she did a lot of the patterns by hand using paint, ink and paper - whatever she could get her hands on and then scanned them into the computer and combined them with her hand drawn illustrations digitally. She then used the settings in the side panel of photoshop such as 'overlay' to play around with different possibilities and create unusual outcomes. 





As well as illustrations I considered using a paper cutting approach for the design of my cards similar to these artists: 

Helen Mussle 

Really detailed paper cutting scenes with lots of character and charm.




John ed de Vera

More vectorised and simplistic style of paper cutting. 





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