Thursday, October 8, 2015
Anatomy of Typography
TYPEFACE: Collection of different fonts. The 'Family'. The Primary Design.
FONTS: Refers to physical embodiment of letters/numbers.
LETTERING: A drawing/ Illustration of letters in a certain order, composition or word form.
(only mean tot be in that order-can't rearrange to use in a different order)
'A font is what you use; a typeface is what you see.'
Cap-Height: The height from the baseline to the top of the uppercase letters.
X-height: The height of the lowercase letters.
Baseline: Imaginary line in which the letters appear to rest.
Serif: With Stroke. [Bracket] Curved Connection.
Sans-Serif: Without Stroke [Terminal] end of a stroke, straight edge.
Descender: Dips down e.g. p+q
Ascender: Capital letters and letters like b, d + f
Italic: slanted - usually narrower that 'roman' original - used commonly for emphasis - primarily used in serif design - completely new design from original 'roman'.
Oblique: mostly slanted - distorted - original letter form pushed over and skewed - reflects original design - primarily used in sans serif.
Superscript: Letter, figure of symbol placed or printed above normal line of type.
Subscript: Below the normal line of type.
Counter: negative space within the letters 'O'.
Eye: negative space within the letter 'e'.
Bowl: letters like b,p,d.
Apeture: space in arches like in letters a, n & c.
Crossbar: A
Ear: g
Tail: Q
Colophon: Information about typefaces designers, founders found at end of printed publications e.g. magazine. Specifications: Typographic + production.
Kerning: Process of adding or subtracting space between letters of characters. Experiment with space between letterforms when designing type. (American Airlines // Helvetica )
Tracking: Refers to loosening or tightening a BLOCK of text > not just the spaces between.
(Putting this on here to refer back to as I hadn't previously been aware of many of the different terminologies used in Typography).
Labels:
OUGD403
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment