Thursday, October 8, 2015

Anatomy of Typography




TYPEFACE: Collection of different fonts. The 'Family'. The Primary Design. 

FONTS: Refers to physical embodiment of letters/numbers. 

LETTERING: A drawing/ Illustration of letters in a certain order, composition or word form. 
(only mean tot be in that order-can't rearrange to use in a different order)

'A font is what you use; a typeface is what you see.' 

Cap-Height: The height from the baseline to the top of the uppercase letters.

X-height: The height of the lowercase letters.

Baseline: Imaginary line in which the letters appear to rest.

Serif: With Stroke. [Bracket] Curved Connection.

Sans-Serif: Without Stroke [Terminal] end of a stroke, straight edge.

Descender: Dips down e.g. p+q

Ascender: Capital letters and letters like b, d + f

Italic: slanted - usually narrower that 'roman' original - used commonly for emphasis - primarily used in serif design - completely new design from original 'roman'. 

Oblique: mostly slanted - distorted - original letter form pushed over and skewed - reflects original design - primarily used in sans serif. 

Superscript: Letter, figure of symbol placed or printed above normal line of type. 

Subscript: Below the normal line of type. 

Counter: negative space within the letters 'O'.

Eye: negative space within the letter 'e'. 

Bowl: letters like b,p,d. 

Apeture: space in arches like in letters a, n & c.

Crossbar: A

Ear: g

Tail: Q

Colophon: Information about typefaces designers, founders found at end of printed publications e.g. magazine. Specifications: Typographic + production.

Kerning: Process of adding or subtracting space between letters of characters. Experiment with space between letterforms when designing type. (American Airlines // Helvetica ) 

Tracking: Refers to loosening or tightening a BLOCK of text > not just the spaces between.

(Putting this on here to refer back to as I hadn't previously been aware of many of the different terminologies used in Typography). 




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