Stock - The type of paper the leaflet will be made of is a key element of the design and will determine how durable it is, and the overall feel and appearance of the design. These are the main requirements I wanted for my stock:
- Relatively thick & Durable - Doesn't lose shape when unfolded and read multiple times.
- Natural white / Cream colour rather than bright white to compliment the other colours in the design.
- Matte, not shiny to avoid it looking like a takeaway menu.
I looked at the different paper stocks in the G.F Smith collection and analysed their properties to determine whether or not they would be suitable for my leaflet.
Colorplan / 175 gsm / p99 : Matte, relatively thick but not sure how durable it would be when constantly folded and read. Colour 'Natural' is a bit yellow I feel the colour 'bright white' on the previous page would be more suitable.
Colourplan / 270 gsm / p100 : Much thicker but may not be as appropriate. I think 250 gsm would be in the right region.
Strathmore Writing / Soft White / 236 / p163 : Thick matte stock - not sure if it would be too thick for the design of a leaflet, creases would need scoring to fold and the shape may come apart under the pressure of being folded. Colour is perfect - not too yellow.
Zen / Pure White / 150 / p168 : Matte stock - again quite thin - perhaps need something in the region of 190 - 200 ? Colour good.
Accent Fresco / Gesso / 120 / p120 : Matte stock - unusual grainy texture - would it be suitable for printing small type and detailed infographics? Colour good.
Wild / White / 150 / p255 : Matte stock - more grainy texture - good thickness but still might be a tad thin.
Takeo Pachia / White / 233 / p351 : Matte appearance / smooth texture - good thickness however goes quite fluffy around the edges. Might not be very durable over a longer amount of use.
I'm going to order them from the G.F Smith 'The Collection' Website to get a more thorough idea of the paper qualities and test how easy they would be to fold.
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