The 200gsm stock was the perfect weight as it was robust enough to be folded and unfolded, numbers times without getting too worn or crumpled yet was thin enough to fold with easy creating crisp, clean lines between the different sections of information.
The matt stock also prevented the design looking cheap and unrefined like a takeaway menu and allowed finer details like the photograph of the puppies to not be distorted by reflecting light.
These are the final designs I made for my stickers. I created a two tone background for the '!' sticker to contrast with the colour on the corresponding page (orange with blue and blue with orange). I was keen to avoid introducing a third colour as I felt it would reduce the impact made by the first two images, therefore using this technique allowed both the contrast with the '!' and the impact of the front cover to remain high. The use of a symbol instead of writing also creates a sense of ambiguity that sparks the reader's interest.
However I was curious to see how a simple 'public information warning' sticker would work on the front cover as that may attract reader's attention in a more obvious sense. In this case using too many colours could cause confusion and reduce legibility so I stuck to a clean and simple light grey with the navy blue writing to contrast in Din Alternative Bold - the same font use don the inside.
An image of the final stickers when printed and when applied to the leaflet.
I was concerned that the stickers would rip the paper/ruin the print when peeled off however they did not and were just the right amount of sticky to hold the first two pages together as intended.
Overal I am very pleased with the outcome of my design. I believe I have successfully created an eye-catching leaflet suitable for a large demographic of pet owners, particularly aimed at adults and young professionals between the ages of 20 - 60 years (the age that would be buying puppies/ transporting pets).
Summative Feedback:
Are the colours I have chosen appropriate in the sense they are there to catch the readers attention, whilst simultaneously representing a threat of danger?
- Yes, effectively does the job.
- Yeah deffo, its a serious set of colours, immediately setting a serious tone to the leaflet before opening it and reading the information.
- The stock used helps make it look more imfortative than a bog standard white colour.
- Use of colour - navy colour - eye-catching and bold contrasted with orange - near enough red to show alarm / danger yet not predictable. Compliments the other colours use within the leaflet -work well as a trio . Can see design decisions were made. Use of three colours makes it more concise - overall impact - ties everything together. clear. Well designed.
- Doing a lot with minimal components to create maximum impact/effect. key to good design. less is more.
- Appeal to all demographics. Pick the most aesthetically pleasing -appeals to wide audience.
Is the overall size of the leaflet big enough?
- Exciting interactive fold/ sticker. Not bog standard doctors waiting room leaflet. Has substance.
- Better the design the better the information will stick.
- Yes - dimensions aren't a typical looking leaflet
- Unusual folds / overall design helps it stand out on a stand.
- If it was bigger and had more information you wouldn't want to read it
- Good size - right amount of -information -double sided helps this- good layout
- Can put it in pocket - fold it in different ways/ interchangeable once sticker is removed
- Portable , not annoying , good sturdy paper - non tear - non floppy.
Is there any information that you think I have missed off the leaflet that you would like to see?
- Some people like taking part / action. A ' What can you do? ' section including information towards how the general public can contribute to the cause i.e.. charity / petition / donate to dogs trust contact details etc.
- Bit repetitive with the comment on puppy smuggling quote - different statistic on the last time rabies was in the uk perhaps.
Other Comments
- sleek & compact
- cool front cover
- simplified versions - small facts - makes you want to red it rather than loads of text. You read it instantly - makes you want to read it there and then rather than go back to it.
- Use of one Typeface - easy to read, simple, italics, upper and lower case - multiple effects within one type.
- All in one typeface- easier to digest -increases readability and continuity.
- clear - bold
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