Sheffield is a vibrant and multicultural city with a whole host of different examples of talented Graffiti artists and young creatives.
The first concept for a publication was to explore the typography found within the streets of Sheffield focussing particularly on street art, graffiti, stickers on lampposts and other examples such as carvings in tree trunks etc. The mixture between urban Street art which is praised and encouraged and the contrasting graffiti that can be found alongside it would create an interesting mix of content which divides opinions on what can be considered as beautiful to some and ugly to others.
The book would be used as a field guide to seek the examples featured in it for yourself and would have a check list for the ones you found, and coordinates for the location of each picture.
The audience would be anyone interested in street art, young creatives and people from sheffield who love and work in the surrounding areas.
The book would have a soft but durable cover and be glue bound. The stock would be water resistant and sturdy to stand the wear and tear it would be put through when taken outside and used in a physical way.
As it is aimed at a younger target audience the cost would have to be kept relatively cheap as not to to deter sales and would be under £10 to buy. It would be stocked in independent gift shops in areas of sheffield like the Devonshire quarter and Ecclesall road where this kind of cliental can be usually found.
Production wise, I would look into materials such as spray paint to make the book and see if it could be incorporated into the printing methods at all.
IDEA 2 : The Devonshire Quarter
This book would explore the variety of typography that can be found in the vibrant urban village of the Devonshire Quarter in Sheffield, nominated for the Great Neighbourhood Award in 2015.
The book would be a cross between a field guide and a coffee table book, encouraging visitors and residents to look closer at this electric and culturally diverse part of the city.
It would include a mixture of street art, graffiti, independent shops, cafés, restaurants and pubs.
The demographic would be the young 'hipster' people and students from Sheffield, who you would typically find in the Devonshire Quarter.
The publication would have a soft but durable cover, so it would be splash resistant from coffee drinkers and would survive the elements when used as a field guide.
There would also be a nod towards it's history of old cutlery works through the use of patterns on the inside covers and also think about the more modern events that happen there annually such as the hugely popular tramlines festival.
The book would be sold in the independent shops in the area and retail for about £10.
It would be thoughtfully made and attractive to look through, which would further attract the same young, creative type of cliental.
Content wise I could have small subsections of whether the type featured was from the street, a cafe or a restaurant so I would have to look into vector imagery and symbols to make the publication more universal for perhaps foreign visitors, and also look at ratings and quotes on each establishment.
Or whether to just note down the coordinates on each location and just the name of the establishment.
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