Wednesday, February 14, 2018

OUGD603 - Brief 02 - EOYS Branding - Level Up

As a group, we started thinking of potential visuals for the concept 'Level Up'.

Idea 1: Pixel Props
  • Students holding giant pixelated props relating to their discipline: Illustration - Pencil, Fashion - Coat Hanger, Fine Art - Paint Brush. 
  • Students would have player/gamer profiles: Skill etc. 
  • Player 1/10 (10 different courses)
  • Almost like Top Trumps 
  • Photograph Based - students and real props
  • Bright colourful set - Lord Whitney Style 
  • Fun props - Art Direction
Quick Mockup:

Idea 2: Vintage Game Style


  • Bright Visuals and typography based
  • Pixelated Typography and images
  • No Photography 
  • Flat graphics but bright and colourful 
  • Potentially Riso-printed
  • Pixelated and Liney imagery
  • Style of old arcade games
Idea 3: Deconstructed Tools/objects


  • Deconstructed tools for each different discipline
  • Photography - Camera 
  • Fashion - Sewing machine
  • Etc.
  • Drawn in a cool retro, flat style
Idea 4: Person Loading

  • Pixelated Person Loading (into graduate)
  • Half Pixelated
  • Loading Bar
  • Photography based, photoshoot
Quick Mockup:




Idea 5: Pixelated Loading

  • Potentially use people's work 
  • Use images of people doing work - interesting items
  • So you have to come to the show to see the full thing
  • Potentially animate
  • Consistent
  • Apply on the mockup Massive one
  • Focus on Hands
Quick Mockup:







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