We decided we really liked idea 5 so taking the image further we started playing around with different digital inspired type faces.
Feedback
Q: What should the typeface be like?
- Sans serif typeface doesn't work because it's not relevant to the visuals
- Needs a typeface that shouts 'digital'
- The strong pixelated visual typefaces work better
- Typeface needs to be more bold and pixelated, prominent
Q: What should the layout be?
- Central Alligned type: More like a bold poster and in the context of games the name is always in the centre when it flashes on the screen
- Less of a justification to have it left or right alligned
- Makes more sense to be central
- Strong colours and simple typeface
Q: Does the concept of doing an activity and having a contrasting bright background work?
- Yeah it would work
- When the new images are taken the idea will work as a whole because the content will be apropriate
- Avoid the concept being too similiar to last years by making the colours different by avoiding pink and blue
- Use different objects to lasts years
- People holding different objects and doing an action rather than being static
- Leave it open to interpretation to what Peter and Paul
- Doing the action and art direction will make it different
- Movement would be better than just holding static objects
- Someone pulling apart tape
- Going from one place to another - the pixels create movement
- Reminds me of teleporting to another level with the pictures
- Platform going from one screen to another
Further development
Following the feedback we decided to go with a typeface called Lo-Res for the Header font. However the rest of the bodycopy needed work so we opted for a simple layout and Helvetica for the rest of the information.
Posters
Advertising outside
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