OUGD603 - Brief 05 - Secret 7" - Brief

Secret 7” takes 7 tracks from 7 of the best-known musicians around and presses each one 100 times to 7” vinyl. We then invite creatives from around the world to interpret the tracks in their own style for every 7”. 700 unique sleeves are exhibited before going on sale on a first come, first served basis priced at £50 each. You don’t know who created the sleeve, or even which song it’s for, until you have parted with your cash - the secret lies within.

Design a 7” Vinyl record sleeve for the song ‘Lover you should’ve come over’ by Jeff Buckley. The guidelines given highlight that designs must not include the artist’s name or song title, must be CMYK, must have a 3mm bleed and be less than 10mb in size.

The design must be eye catching in order to stand out against potentially thousands of other submissions. The design should appeal to ages mainly between 18 - 50 year olds and those who are either from a creative background or interested in the arts. 

One of the main appeals of the show is it’s list of famous guest artists, therefore many visitors will be there purely to see the designs.