Tuesday, April 17, 2018

OUGD603 - Brief 07 - Gender Disparity - Initial ides and project direction

1) Represent women in the history books - Design a typeface inspired by first female typography designers. 

- Write about the statistics to do with gender disparity in the type specimen. 
- Use women's march signs for the typeface specimen booklet. 
- Get quotes from women in the creative industries. 

2) Compile a book of information about the statistics and accounts by female creatives

3) Create a campaign about flexible working and the benefits it can bring to your company. 

4) Create a book on Gender Disparity in the industry to present findings in an aesthetic way. 

5) Make a funny range of stationery and office supplies for women who have to put up with misogyny and being talked down to etc. 

- 'I am not a woman in design I am a designer'. 
- 'If one more person treats me like I'm not capable I will throw this PENCIL CASE at their head. 

6) Make a brand identity for a women's help support.

Other ideas: Do you feel like men could do a better job? Brovado and power, Gender gap report: Equal pay now 217 years away, Guys egg each other on to take on more risk, Publication of women in design history - done, Zine, Range of stationary with funny copy on for female creatives, Cards to slot into design history books to draw attention to the lack of women represented in design, Graphic Girl Grads, support for female creative graduates, Support group for female designers and their children, Bossy - etc. Zine to publish and spread around Leeds, Poster Campaign and Zine of the posters

Chosen idea: 

Represent women in the history books - Design a typeface inspired by first female typography designers. 

- Write about the statistics in the type specimen. 

- Use women's march signs for the typeface specimen booklet. 







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