OUGD603 - Gimm Beauty - Original fairytales

The original fairytales that are featured in many Disney films and childrens stories were first published in a collection known as Children's and Household Tales on 20 December 1812 by the Grimm brothers or "Brothers Grimm", Jacob and Wilhelm. The collection is commonly known as Grimms' Fairy Tales. The first edition contained 86 stories, but by the seventh edition, in 1857, there were 211 unique fairy tales.

This project will mainly use the era and original illustrations of these stories as inspiration for the design aspect of the branding to make it gritty and divert it away from not only the typical girly pink depiction of Disney's fairytales but away from the usual pink, sparkly and gold packaging of makeup. 

Popular Fairy tales that originated from the Brothers Grimm:

• Rapunzel 

• Cinderella

• Snow White

• Briar Rose

• Sleeping beauty 

• Hansel & Gretel

• Little red riding hood

Potential Copywriting 

Rapunzel 

Hair looking Grimm? Use Rapunzel's dry shampoo. 

Think Rapunzel has time to wash her hair? Stop it looking Grimm with dry Shampoo. 

Rapunzels can't always make time for their hair. Dry shampoo it. 

Cinderella

Feeling Grimm after the night before? Take cinderellas magic cure. (Hangover cure)

Snow White

Feel Grimm without a Tan? Snow White? Snow Where? (Fake Tan) 

Briar Rose/Sleeping beauty 

Had a Grimm night's sleep? Sleeping beauty's under eye cream.

Beauty and the beast

Little red riding hood