Ski Passes
I wanted to do a range of ski passes that would be retailed at different prices for students, children and adults. The 3 different designs would each feature a subtle variation of the logo to create a contrast within the designs.
Ski Pass inspiration:
Initial Ski Pass Designs:
These first designs showcased a variation in colour making them easy to distinguish between, however, after altering the brand guidelines I went for a different approach as it was no longer appropriate to use this range of different colours.
Experiment:
Experiment:
Final designs:
After experimenting with a range of different layouts and concepts featuring various arrangements of type and shape as well as a mix of the Danish and English language, the updated version features just English, an abstract zoomed in version of the logo and a box to stamp the date inside. As this is only a concept of the design, the real version would be properly translated into Danish. As visitors would only be visiting for usually one day of snow sports this allows the lift passes to be mass produced and customized with today's date, reducing waste. The reverse side features a full bleed duotone image, one with adults, one with students and one with children for their corresponding cards. This creates a memorable trendy postcard that visitors are likely to keep as a token of their trip.
The leaflet
The initial idea was to design a leaflet or publication that would act as a guide/piste map to Copenhill, however, after receiving feedback on this idea the point was made that Copenhill doesn't really need a guide or piste map because it's only one building with one way down. Therefore wayfinding would do that job a lot better and would be a more useful and interesting use of time.
Inspiration for guide:
I then started to think of other types of content I could use to create a more interesting leaflet. This is when I thought of creating a leaflet with a concept range of events that Copenhill would host. This allowed me to incorporate the duotone images in an interesting and fun way and created a much more engaging design than creating a boring and self-explanatory design which would all be covered on their website in the about page.
I then doubled up the poster designs I had made as the image on the reverse so people could take the leaflets away with them and pin them up in their homes.
For the new leaflet, I sourced a load of vintage and retro photographs to continue the overall style into all aspects of the design. I then came up with a range of concepts events that could take place at Copenhill.
A sample of the retro Photographs:
Layout:
I then made the image duotone to fit in with the colour scheme and edited the levels of each photograph to make them look older.
The seed packets took a few test prints to get right. On the first run the back panel was too short meaning when closed there was a gap in the net, therefore this panel was extended slightly to allow for the folds. The text on the back also had to be moved down as it became covered over when the closing flap was shut.
The finish design works well with the rest of Copenhill's branding.
The leaflet
The initial idea was to design a leaflet or publication that would act as a guide/piste map to Copenhill, however, after receiving feedback on this idea the point was made that Copenhill doesn't really need a guide or piste map because it's only one building with one way down. Therefore wayfinding would do that job a lot better and would be a more useful and interesting use of time.
Inspiration for guide:
Development of guide idea:
First I designed a map for Copenhill by creating vector lines over mockups. I then played around with various ways to design a key for the map. I also experimented with using both Danish and English on the design o save printing costs however this caused it to look too cluttered. Everything I tried ended up looking really tired and boring, so I stepped away from this idea altogether to think of something new.
I then started to think of other types of content I could use to create a more interesting leaflet. This is when I thought of creating a leaflet with a concept range of events that Copenhill would host. This allowed me to incorporate the duotone images in an interesting and fun way and created a much more engaging design than creating a boring and self-explanatory design which would all be covered on their website in the about page.
I then doubled up the poster designs I had made as the image on the reverse so people could take the leaflets away with them and pin them up in their homes.
For the new leaflet, I sourced a load of vintage and retro photographs to continue the overall style into all aspects of the design. I then came up with a range of concepts events that could take place at Copenhill.
A sample of the retro Photographs:
Layout:
The stock I chose to print these on has a natural seed-like grain quality to them which both adds to the old-fashioned feel and also enhances Copenhill's aesthetic of an urban mountain with plants and trees and other natural aspects.
Seed Packets
As Copenhill is a man-made environment a lot of their drive and emphasis is on the biodiversity and increasing the fauna on the park. Visitors are encouraged to scatter seeds when they visit to help with pollination, therefore I wanted to design a range of seed packets for visitors to take with them on their hikes to scatter along the trails.
Using a stock that resembles plantable packaging I began to design the net for the packet. I wanted the style to resemble the rest of Copenhill's branding so used the grid that is featured on both the posters and leaflet.I also applied the same filter to images of plants so it would follow the same aesthetic.
Seed Packet Research
Initial Design:
Final Designs:
The finish design works well with the rest of Copenhill's branding.
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