OUGD505 - Studio Brief 01 - Poster Development

The idea I decided to take forward was the flamingo pool inflatable (representing the beach) mixed with a pigeon to represent the city. The idea contrasts beach with city = city beach and creates a humorous outcome that appeals to the large demographic of both children and adults. 

As the city beach appeals to both children and adults alike I wanted to make it a bright and vibrant poster that could be stylish as a poster for adults in an office space the same as it would be in a children's bedroom etc. 

Therefore I wanted cartoon imagery, with bold lines and bight colours. These were the initial sketches through to the final design: 

Artist inspiration: 

Brosmind

Mary-lou Fayre

Minkyung

Sketches

 

After asking for feedback from my peers, one of the critical design decisions I made was making the ring of the pigeon pink as originally it was going to be the colours and markings a pigeon would have. Making it pink linked the idea more to flamingos and the inflatable idea. 

Making the design half tone allowed the design to use a range of different colours with a minimum amount of ink.

Typeface

For the typography on the poster I wanted to keep the image the main focus as that would be the most appealing part to children and the concept of the design spoke for itself through the use of illustration. 

I experimented with a range of typefaces and styles but decided to use ‘Krungthep’ as the typeface as it gave an old seaside town feel mixed with the brutalist architecture of a city. It was also subtle enough to not detract attention from the illustration itself, meaning the pigeon remained the main event. 

The positioning and shape of the text also represents a ripple in the water on which the inflatable is floating, subtly creating depth and movement in the composition without obviously suggesting the idea of it’s placement in a pool.