OUGd505 - Studio Brief 02 - Final outcome

The Problem

Communities are starting to become more and more detached from one another, losing the sense of knowing your neighbours and becoming less active within the community. With a rise in house pricing, more people and families are finding themselves with less space, and less funding for expensive objects such as DIY tools, camping gear, and other large miscellaneous objects, that are only used once or twice a year. In our wasteful society, the idea of sharing commodities would not only benefit people's wallets but the environment too and reinforce the benefits of belonging to a community, sharing and borrowing commodities.

The Brief

Encourage people to 'lend not spend'. Design the end to end branding for the Leeds branch of a Lending Library, a place where Leed's inhabitants can go to borrow objects for designated periods of time as and when they need them. The design needs to be accessible and engaging to all ages from students to OAPs.

Outcome

The outcomes I have created answer the brief as I have produced a range of collateral from library cards to leaflets to an advertising campaign. The designs are bold and vibrant without losing touch with the practical service behind them. The lending library provides a service where anyone with a membership card (only £7.50 a year for OAPs and students) can access commodities such as tools, camera equipment and cleaning products all year round as and when they need them. 

I also created a website and a mobile web page as I wanted the online catalogue to be accessible to anyone, anywhere, whether you're retired and sat on your computer at home or a busy student sat on the bus or running errands.  

Feedback

18 - 60 year-olds

The feedback has all been really positive with everyone asking why this wasn't already a thing. As the target audience was so broad it was important to create perfect balance between a young, modern and engaging design as well as informative and straightforward. The colour scheme I used kept the branding engaging as well as highly legible at all sizes, whether it was on a sticker or A3 poster. The flyers and leaflets quickly and succinctly explain what the lending library does and is for and the tone of voice is kept friendly and welcoming. 

Evaluation

I am happy with he final outcomes and think the finished designs all tie in really well together. Throughout the project I kept referring back to the module's title 'product, range and distribution to ensure that I wasn't going off track and had covered every appropriate solution to these 3 criteria. The methods of distribution I specified have maximised the amount of people the campaign would reach and I think it has really good potential to be made into an actual service and product. I know I would use it!