As a large part of the target demographic would be students, one appropriate method of advertising and distribution is through social media, as updates are constantly being refreshed onto your newsfeed. Having a strong online presence also promotes and establishes a sense of trust as you can see how many other people are aware of and involved with the service. It is also a quick and easy way many young people can get in touch with brands and resolve issues in a quick and friendly manner.
I conducted some quick research amongst my peers to find out if and why they follow brands on social media and the benefits they thought of for advertising in this way. They stated that usually students turn to social media to research the new brands they find, as it builds trust and brand loyalty.
I created and mocked up the top 3 social media platforms for this younger demographic: Facebook, Twitter and Instagram. Keeping the tone of voice friendly and casual is an approach most similar companies with a large online following use as it makes them seem relatable and approachable.
Reposting photos that the brand would be associated with such as tagged pictures from followers would be a quick way to spread further awareness of the service. Emojis, memes and popular online slang is another way to connect to younger audiences. However I had to keep in mind this project targets anyone between 15-80 so the content had to be relatable and appropriate to everyone.
Inspiration behind the tone of voice I used on my website and social media came from a range of services local to Leeds, that are the same nature of the lending library:
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