OUGD505 - Studio Brief 02 - Problem and Brief

The Problem:

Communities are starting to become more detached from one another, losing the sense of knowing your neighbours and becoming less active within the community. With a rise in house pricing, more people and families are finding themselves with less space, and less funding for expensive objects such as DIY tools, camping gear, and other large miscellaneous objects, that are only used once or twice a year. In our wasteful society, the idea of sharing commodities would not only benefit people's wallets but the environment too. 

The Brief:

Encourage people to 'lend not spend'. Design the end to end branding for a Leeds Lending Library, a place where Leed's inhabitants can go to borrow objects for designated periods of time as and when they need them. The design needs to be accessible to all ages from students to the retired. 

Deliverables: 

Branding for Lending Library: Colour scheme, logo, typeface, banners, signage, decor 

Advertising campaign: Posters, Stickers, Flyers, Badges
Catalogue: Showing examples of tools, tip on how to use?
Website: Showing list of tools and availability.

Design Boards