1 - Cook Book
- Looks at the most commonly wasted food categories of food
- Shows infographics of food (in chapters) Fruit, Veg etc.
- Then shows easy recipes on what you can make with such waste food
- Suggested recipes are written by top Chef's from around the country
- Good cause - Gordon Ramsay, Jamie Oliver etc.
- The cookbook always mentions on of Hellman's sauces to go with it
2 - Social Media Campaign
- Don't be a #wasteman
- Encourage people to share their recipes online
- Encourages others to not waste food
3 - Game
- Shows Infographics of wasted food
- Make a game like candy crush
4 - Reward Scheme
- Don't waste any food and get a free voucher for Hellman's?
5 - App for at home
- Scan barcodes of food when unpacking in the fridge/cupboard
- The app notifies you of which items are going off soonest.
- Colour coded red today, amber 2 days etc.
- Suggests recipes that use the ones going off soonest.
6 - App for the store
- Acts like a shopping list and meal planner in one
- Put into the app how many people you are feeding
- How many days worth of food you need
- Pick pre suggested meals from the app
- Algorithms work out cheapest suggestions that use most similar ingredients
- Combats over buying (saving you money)
- Prevents waste - you know exactly how much you need and won't forget anything
- Also acts as a cookbook
- Can choose dietary requirements such as vegan, pescatarian, allergic to peanuts etc.
7 - App for restaurants to notify local food banks and Homeless Shelters
- Helmans works in partnership with local food banks and homeless shelters
- If their food is going off someone will come to pick it up and use in their restaurant
8 - Myth Busting book
- Breaks common myths on what sell by dates mean for food
- Breaks down the labels - shows what they actually mean
- Shows tips on how you can tell if something has gone off or not
- eg. Egg in water trick
- Things you can use stuff for that you'd otherwise throw away eg. bananas to make banana bread.
- Potatoes growing sprouts
9 - Instagram campaign
- 'We recently discovered that 1 in 3 Instagrammers are willing to let food go cold so they can get the perfect photo of it. *That’s pretty weird. But get this: more than half of them have posted food pics because they look good, and then discovered the food itself didn’t taste very good.' *Edelmann Intelligence, January 2017
10 - Take your own tub/bag
- Choose only the amount you need from the fruit and veg section in the supermarket
- Eliminates waste food by never getting more than you need
11 - Promote the Ugly Veg
- Use tone of voice to make ugly a good thing
- Big 4 supermarkets
- Every year we waste 50 million tonnes of food
- Half of which occurs in the industrial food supply chain
- If food waste was a country it would be the third largest greenhouse gas emiiter after china and the UK
- 300,000 perfectly edible cauliflower were chopped up
- Show people a lot of things that come out of the ground are mishapen and are still edible
- Would lead on to a consumer uderstanding that's what happens, that's part of nature
- about 30% of the food that leasves the farm doesnt get to the supermarket
12 - Some sort of Tally System
- If you don't measure what you're wasting its really hard to make a change
- Tally of everything you've thrown away
- Equivalent of money you would have saves
- Buy one get one free
- Lowering prices
- Time, effort and money going to waste
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