OUGD603 - Brief 02 - End of Year Show Branding - Initial Ideas

Team: Bethan, Anna and Myself

Initial Ideas (Empty your brains) 

• Copy Based Ideas: LAU, Lauder, LAUder than ever. Rhyme things with LAU. Incorporate it into words, sentences and rhymes. 
• We've upgraded. LCA > LAU. The imagery of pencils upgrading into supercharged tools etc.
• New Generation of designers. 
• Are we the missing piece? Mosaic Imagery from the uni's logo etc. Jigsaw idea
• Bigger Picture - Each course makes up a different part of the poster/different set of design skills
• Mashup of different course disciplines in a weird collage/the folded paper game where someone adds a different idea. 
• Before and After - Artwork from being 4yrs old and artwork now. 

Ideas discussed as a group

• Campaign around Uni being an incubator, nurturing us as we grow
• Uni Opening doors
• Building foundations
• Level Up - The uni has upgraded from a college to a uni
  We have progressed through levels 4, 5 and 6
  Foundation Level progresses to Level 4
  Level 6 progress into industry
  LU = Level Up     LAU = Leeds Arts University
• Microsoft Paint - We've come a long way from Paint, 90's imagery, we all started playing in Paint when we were younger. Now see how far we've come. 

Chosen Ideas:

1 - Level Up

The Concept: Uni has levelled up from LCA to LAU, We're levelling up from 3rd year to industry/masters, Foundation are levelling up to 1st year and the idea of having levels 4, 5 and 6. 

Copy

• LAU invites you to Level Up
• Player 1 wants to join your team
• Share a skill
• Press Start > On your career
• Score
• Select Character 
• Start Game 
• Character loading
• Loading 
• Loading Bar (Sees where you are) 
• Arrows
• Beginner > Intermediate > Expert 
• We've upgraded 
• Unlock your potential 
• Continue
• Error
• Skills
• Reboot
• Cheat Code
• Guest (Guest Mode)
• Completed
• Mode - Undergrad, Foundation
• Zone
• We've upgraded. And so have our students. 

Symbols for courses

Printed Textiles: Coat hanger

Photography: Camera
Fine Art: Paint Brush
Graphic Design: Mouse 
Illustration: Pencil
Animation: Something in motion, film reel
Fashion: Coat Hanger 
Advertising: TV
Vis Com:

Style

Retro 

Pixels

Boxy
Pixelate peoples work in poster

Considerations

https://www.itsnicethat.com/articles/degree-shows