OUGD603 - Brief 04 - Pump n Grind - Brief Outline

Following the redesign of my local coffee shops packaging and logo, I asked the manager Jeff at Pump n Grind if he would be interested in me doing a makeover and refresh of the entire coffee shop, to which he said he would. My aim is to potentially team up with an illustrator and somebody who knows a thing or two about graffiti and outdoor painting to revamp the shutter, window and inside walls of the cafe. 



Brief - Refresh and redesign the visual identity of Hyde Park's cutest coffee shop, Pump 'n' Grind. Make their style more inkeeping with the branding and new logo/typeface on the new range of packaging. The designs wants to exude fun but remain inkeeping with the laid back vibe of the cafe. The design should be eyecatching and create more continuity between the name, logo and interiors appealing to everyone who lives in the Hyde Park area from students to its more permantent residents.  

Deliverables:

• Window and shutter painting and artwork
• Vinyl menu on the back wall
• Piece of art next to the coffee roaster
• Stickers
• Packaging and taste cards
• Opening Times on the door
• Redo chalkboards



Current Visual Identity