OUGD603 - Grimm beauty

As I enjoy branding and visual identity design I want to do another project with that as the main focal point, exploring this field of design in more depth and also exploring the use of copywriting in advertising campaigns. I had this idea randomly a few weeks ago and thought it would be a fun project to do. Hopefully, I will be able to produce a funny but well-executed outcome with a fast turn around that I will want to include in my portfolio.



Brief - Design a humorous copy led makeup range and campaign inspired by fairy tales from the brother’s grimm. Approach the project in a completely subversive way to the traditional cute idea of fairy tales which have formed as a result of Disney’s adaptation of the stories. Make the tone of voice tongue in cheek and lighthearted. The project will be a sattire of branding in the makeup industry and shouldn't be taken too seriously. 

Deliverables:

• A name for the range of makeup
• A full identity with brand guidelines

• A Campaign for the range and social media

• Potentially a website

Time Plan - 1 week. Be finished and ready to print by the end of the easter holidays if not before.