OUGD603 - Brief 06 - Copenhill - Brief outline

Watching the Netflix documentary Abstact I came across the work of Danish Architect Bjarke Ingles and his incredible project Copenhill, a ski slope and outdoor leisure centre on top of Copenhagen's tallest building, BIG's Amager Bakke Waste-To-Energy Plant. After forgetting about it for a few months I read an article on Dezeen as part of their mini living series, a year-long collaboration with MINI exploring how architecture and design can contribute to a brighter urban future through a series of videos and talks. Seeing artist sketches and prototypes of the development have inspired me to design a concept for the visual identity and branding of the project.



Brief - Create the end to end branding and visual identity of Copenhill, the world's first ski slope on top of a waste energy recycling plant.



Deliverables

• Branding: Logo, Logotype, name, colour scheme
• Collateral: Wayfinding, map, leaflets etc.
• Stationary: Letters, Invites. 
• Branding on Skiis and helmets. 
• Map of how to get there.
• Blog Posts
• Design Boards
• Branding on Skiis and helmets.