As part of the campaign we are designing a voucher from Hellmann's that encourages consumers to buy wonky veg boxes in supermarkets by offering a free bottle of Hellmann's condiments with every wonky veg purchase. The vouchers will be stapled to different wonky veg boxes
Here are a range of potential designs that incorporate the overarching design from the van and and the video with torn strips of the Hellmann's colours.
Q _ Which voucher is the most appropriate for the Hellmann's wonky veg voucher scheme?
A _ If its a voucher for just Hellmann's sauce, not the veg I like the top right one best because it is the most vibrant and stands out the most.
A _ Bottom right is the most sleek and I like how the with wonky bit is neat and separate to the information.
A _ I quite like bottom right as it says with wonky on, however I do think top right is the most eye-catching and aesthetically pleasing.
A _ Top right jumps out the most rather than the cardboard coloured ones.
A _ Top Right looks like an artist has done it and limited edition which is appealing.
A _ Top right looks like something Hellamann's would do, colours fit in with their brand so it's very obvious that it's promoting Hellmann's products. Their logo is also really stand out on this one.
Unanimous vote
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