Tuesday, March 20, 2018

OUGD603 - Brief 04 - Pump n Grind - Design Inspiration

Window Painting

For the window, I want to create or commission some illustrations and potentially some type with clean vector style lines in white similar to the illustrations below. I will use either vinyl stickers or paint specially for windows to achieve this look. 


Shutter

The shutter will be painted with a bold black and white pattern, logo or text to give it an update on its current multicoloured leaf pattern. The style needs to be bolder to achieve maximum impact by avoiding fine lines and details. 



Wall Menu

The menu on the back wall also needs an update as it's become very worn and tattered. The style needs to be in keeping with the rest of the cafe and the logo to create a fluent and coherent visual identity. This will probably be done with a vinyl sticker for the wall potentially in the same font as the taste cards. 



Inside Wall Art

On the other back wall is currently an unfinished colour wheel that if left would confuse the aesthetic of the cafe. My plan is to replace this with an infographic of potentially how the beans are ground, how the coffee is made from the farm to the cup, what goes into certain coffees or a map of the areas where the coffee is grown. 



Stickers 

I will also make a small range of stickers to be available at the till for customers to take away, spreading awareness of the cafe. 



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