OUGD603 - Brief 03 - Hellmann's - Feedback from the Crit

- Voucher isn't clear whether it is for a wonky veg box or for Hellmann's Products
- Put what size bottle of Hellmann's on the voucher
- Put the menu on the lid of the box, not as a QR code on the bottom
- Replace number 0 with zero on the design boards 
- Have the recipe on the box rather than the QR code 
- Not going to use data at a festival to take a pic of the QR code, rather take a pic of the recipe. 
- Simple and easy recipes to encourage making the burger.
- Another way to encourage customers to east more veg is to show customers how simple and delicious veg recipes are. Nothing should have more than 3 or 4 steps. A few ingredients.
- Say 'Recycle me!' under the burger rather than, oh hey you. 
- Maybe the recipe wouldn't suit going on the bottom. 
- Some people might leave the paper in the bottom of the box.
- Flip the lid at a festival and it will be on the top. 
- 'Pretty effing slick' 
- 'Obsess over the last few details'