OUGD603 - Brief 06 - Copenhill - Design Inspiration

Before I begin brainstorming ideas I will first look into existing designs that may provide me with some inspiration such as the branding of BIG's previous building projects, the work of Snohetta, designs used on existing ski slopes and resorts and the branding and visual identity of nature reserves. On top of this, I will research Danish typography and graphic design as well as take inspiration from Swiss and Scandinavian design and look at the work of design studios situated in Copenhagen to identify if there are any styles specific to the area. Other potential routes to explore are the styles of vintage/retro ski posters and snow apparel brands such as Moncler. 

Snohetta

Ski Resorts

Danish Design

Copenhagen Design Studio - Studio Claus Due

Vintage Ski and Travel Posters (New and exiting utopian/dystopian future)

Snow Apparel 

Swiss Design and Herbert Matter

Herbert Matter was a master of using photomontage, color and typography in an expressive manner, transcending the boundaries between art and design. His design work often favored a heavy use of photography. His most recognizable works are the posters he created for the Swiss Tourist Office, but his photography work for Harper's Bazaar, under the direction of Brodovitch, is equally impressive.